• GPI Holding’s written premium in travel insurance reached GEL 4.7 million in 2025

Tbilisi, April 2026. According to 2025 data published by the State Insurance Supervision Service of Georgia, the company holds 30% of the travel insurance market, with total collected premiums reaching GEL 4.7 million – positioning the company as a leader in this line of business.

Mandatory Travel Insurance: Accessibility Through Innovation

GPI Holding’s market leadership is underpinned by several key competitive advantages. Central among these is the company’s commanding position in mandatory travel insurance for inbound tourists — a segment in which GPI has invested considerably in digital infrastructure to deliver accessible purchasing experience. Recognising the rapid expansion of Georgia’s tourism sector, the company has prioritised process simplification and broad accessibility, while differentiating itself through competitive coverage limits, an extensive network of partner clinics, and a streamlined claims process.

To this end, GPI Holding developed a fully digital platform enabling policy purchase quickly and conveniently from anywhere in the world — whether directly by the customer online, or through the company’s network of partner travel agencies, tour operators, and hospitality providers, integrated directly into the booking journey.

The platform today serves thousands of international visitors from countries across the globe, a testament to the product’s scalability and the strong market confidence it has earned. GPI Holding ranks first among all insurers in Georgia in travel insurance policy sales.

A Strategic Partnership with the Tourism Sector

Beyond its digital capabilities, GPI Holding has cultivated one of the most important partner networks in Georgia’s tourism industry. The company maintains active collaborations with travel agencies, tour operators, and affiliated organisations nationwide, ensuring effective, multi-channel engagement with customers at every stage of their journey.

GPI Holding’s involvement in the tourism ecosystem extends well beyond product distribution. The company is an active contributor to the development of inbound tourism in Georgia, working alongside industry stakeholders to ensure that international visitors have access to reliable, high-quality insurance coverage throughout their stay in the country.

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GPI Holding has been Georgia’s leading insurance company for 25 years, offering a comprehensive range of insurance products and serving hundreds of thousands of individuals and corporate clients nationwide. GPI was the first insurer in Georgia to introduce fully remote insurance services. Since 2006, GPI Holding has been a member of the Vienna Insurance Group — one of the largest investors in the Georgian market and the leader in Central and Eastern Europe, with a presence spanning 50 companies across 25 European countries.