Exclusive insurance offers from GPI for Visa premium cardholders
October 8, Tbilisi. GPI Holding and Visa have signed a memorandum of cooperation aimed at providing Visa premium cardholders with additional insurance benefits and exclusive offers.
The first major initiative under the memorandum will focus on motor insurance. As part of the partnership, customers who purchase GPI auto insurance or renew an existing policy between October 15 and January 15, and pay for their policy using a Visa Signature or Visa Infinite card, will enjoy premium offers and discounts on car care services, including:
- Free parking hours
- GEL 0.30 discount on fuel
- Free car washing
- Voovly Premium package, including a Personal Auto Expert, free vehicle transportation to a car wash, and free on-site car washing
Paata Lomadze, CEO of GPI Holding:
“We have a long-standing relationship with Visa, built on several successful joint projects, and this new memorandum marks the next chapter in our cooperation. Our goal is to make this partnership even broader and more long-term, offering customers joint benefits that simplify their everyday insurance experience and deliver real added value.
Motor insurance is a priority for us, and we offer a distinctive product on the market. GPI car insurance customers are the only ones who have access to a dedicated Personal Auto Expert from Voovly. Customers can contact their expert at any time through their personal account to discuss car-related matters or arrange for their vehicle to be taken to a service centre, saving them valuable time.
We believe motor insurance is about taking care of your car every day, and this partnership is part of that approach. Working with Visa allows us to make the motor insurance experience even more rewarding, giving customers greater choice, convenience, and value.”
Diana Kiguradze, Visa Regional Manager for the Caucasus and Moldova:
“Creating offers that improve the everyday lives of our premium customers is a strategic priority for Visa. This is precisely the goal of the new stage of our partnership with GPI Holding.
I am delighted that, through this collaboration, Visa Signature and Visa Infinite cardholders will gain access to premium services tailored to their needs. Through partnerships like this, we not only create additional value for our customers but also make the premium card experience more diverse and convenient. I believe this cooperation will open the door to many exciting new offers.”
As part of the joint promotion, Visa premium cardholders who purchase GPI car insurance will be automatically enrolled in GPI’s loyalty programme. They can then choose the benefit that best suits their needs: enhanced Bruno points or a premium car care services package.
Customers who choose Bruno points will earn 6% in Bruno points when paying with a Visa Signature card, instead of the standard 5%. Visa Infinite cardholders will earn 7% in Bruno points. These points can be used to purchase insurance or pay insurance premiums.
Customers who choose the premium package will gain access to additional car care benefits, including Voovly Premium, free hours for Tbilisi’s zone parking system, additional car wash benefits, and other special offers. For Visa Infinite cardholders, the package also includes a full SOCAR Prime subscription at no cost.
The memorandum marks a new chapter in the partnership between Visa and GPI Holding. The companies plan to further expand their cooperation and develop new joint offers and services for customers in the future.
